Turning Strategy into Execution at Good Robot

Client: Joshua Counsil
Company: Good Robot Brewing Company / The Beverage Factory
Industry: Manufacturing, Hospitality, Consumer Packaged Goods (CPG)
Role: Co-Founder

The Challenge

Good Robot operates in multiple sectors—manufacturing, hospitality, and CPG—which naturally creates complexity across divisions. Like many growing companies, leadership alignment and clear communication between strategic and operational levels were key issues to solve.

The Turning Point

To scale effectively, Good Robot needed a system that brought structure, trust, and departmental clarity. They partnered with Joe at Balance Beam Consulting to implement a strategic operating rhythm that connected leadership with day-to-day execution.

The Impact

• Unified Leadership: Leaders across multiple divisions are now “swimming in the same direction.”

• Stronger Communication: Joe served as a vital bridge between strategic leadership and front-line management, helping translate high-level goals into actionable direction.

• Cultural Buy-In: Trust was built quickly. One manager said,

  “I just want to follow Joe wherever he goes.” - Manager

“Joe has a remarkable ability to communicate with every type of personality and quickly build trust.” - Joshua Council

The result? A more aligned, empowered, and purpose-driven team executing with clarity.